Propine- Integrating traditional finance and blockchain technology

My role

Between August 2022 and February 2023, I led the redesign of Propine’s custody portal, an integrated digital asset custody platform that supports management of all major blockchains and tokens, in addition to traditional fiat currencies. This Software-as-a-service (SaaS) platform allows investment firms and businesses manage their customers’ portfolios, allowing them, transfer, and trade different assets.
I collaborated with the Product and Engineering teams to brainstorm and share ideas based on insights from existing users and competitive analysis (User Research). Subsequently, we developed new user flows and I led the visual design efforts, working with Figma to redesign the user interfaces and interactive prototypes for testing and feedback, and collaborated with developers to ensure the project to life as designed. This redesign involved design and handoff of web screens for the portal and a mobile interface for approvals. The main goal of this redesign was to simplify all processes while still delivering an aesthetically pleasing product, leading to increased revenue.