Lumi partners with a network of online retailers who provide goods and services that young people need on a daily basis. These goods and services include but are not limited to airtime for all networks in Nigeria, electricity units, cable subscriptions, mobile data, and a host of other e-commerce offerings.
Lumi leverages advanced analytics and data science to match users with the products and services that they either love already or are most likely to.
Gamification is also employed to ensure user satisfaction and return. Users on the platform earn points that they can redeem for cash or mobile airtime, all at no cost. The speed at which you earn on Lumi depends only on how much you engage. Rewards are funded through the revenue generated from businesses that Lumi integrates with or performs consumer research for. Lumi also educates users on consumer behaviour and financial savviness through its in-app blog.
Lumi is a native mobile and web application.